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Almost 20% of people who organised an online direct cremation for a loved one said they regret the decision, according to a report by the National Society of Allied and Independent Funeral Directors (SAIF).
The findings suggest that lower-cost unattended cremations, which typically cost £1,600, may carry unintended emotional consequences for the bereaved.
Direct cremations involve cremating the deceased without a service or mourners. Most online providers do not allow viewing or preparation of the body before the process.
The same percentage of respondents revealed they felt the experience left them with unresolved grief, while 21% have admitted to advising their families to to use the service for their own funerals.
A further 25% of participants agreed that attending a funeral is a critical psychological step in the grieving process, providing necessary ritual and structure. Over a quarter of those surveyed said they would have appreciated more guidance and reassurance during the early stages of their grief.
The study found that 32% of people think they would be more likely to process loss effectively after attending an in-person funeral service.
Professor Kate Woodthorpe, specialist in end-of-life care, said: “There is a lot happening in the world of funerals at the moment, and big questions being asked about transparency and the consequences of funeral decisions, including whether or not to hold a funeral, which funeral director to go with and so on.
“Having worked alongside the sector for two decades, I am pleased to see these questions being asked, evidence being sought and created, and the value for many people of funeral directors and a well organised and managed funeral becoming more visible.”
Terry Tennens, chief executive of the SAIF, added: “A funeral is not just about loss, it is about remembrance, connection and celebration of life. For many families, having the chance to come together, reflect and say goodbye can play an important role in helping them process the grief of what has happened.
“Our findings show that when families are denied that moment, some can be left with a lasting sense that something important is missing.”












