54% of Brits reluctant to discuss end-of-life wishes, study finds

Just over half (54%) of people have reported finding it difficult to discuss their own death with their families, according to research findings from crematoria operator Westerleigh Group. 

The study, which draws its data from 2,000 people aged over 55, found that 77% of respondents consider attending funerals essential for saying a proper goodbye. 

However, while 92% of those surveyed believe personalised services are important, 53% have made no funeral plans or have kept their wishes private. 

This lack of communication leaves many families without guidance, as the data shows 65% of those who arranged a funeral had received no or only partial instructions from the deceased. 

Consequently, 82% of respondents described the process of organising a funeral as stressful, while 55% regretted not discussing final wishes earlier.

The findings coincide with Dying Matters Awareness Week (4 – 10 May), an initiative intended to encourage open conversation about end-of-life choices. 

Westerleigh Group, which operates 42 sites across England, Scotland and Wales, currently reports that only 12% of those surveyed have a paid funeral plan in place.

Ed Lane, managing director of crematoria and cemeteries at Westerleigh Group, said: “Our research results reinforce the importance of funerals not just as ceremonies, but as critical moments for connection, reflection and healing during times of grief.

“Personalisation, from music choices to readings and inclusion of meaningful items within the service, plays a key role in helping families create a farewell that truly reflects the life lived, supporting healthier grieving.”

He added: “By discussing wishes in advance, individuals can ease the burden on loved ones, reduce stress and uncertainty and help ensure a more meaningful, personalised farewell.”