YouGov

YouGov is a leading polling and market research organisation whose studies into public attitudes around funerals, bereavement, planning and spending offer critical insight for the UK funeral sector. For funeral directors, crematoria operators, cemetery managers and bereavement professionals, awareness of changing public perceptions helps shape service provision, pricing strategies, communication practices and business planning. Funeral Service Times covers YouGov‑based findings and surveys that highlight trends such as consumer priorities when choosing a funeral director, levels of engagement with planning ahead, interest in direct cremation, attitudes to affordability, and decision‑making drivers like personalisation and reputation. Our reporting translates these insights into practical implications for professionals striving for transparency, client‑centred care and operational resilience in a shifting marketplace.