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Pure Cremation second in brand recognition, survey finds

When the survey was first conducted in August 2020 fewer than a third of those surveyed had heard of direct cremation, a figure that has jumped to nearly 50% in the latest survey

UK provider of direct cremation services, Pure Cremation, is now second only in brand recognition to the biggest name in UK funerals, The Co-op, according to new research conducted by YouGov. 

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