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Pure Cremation joins Ashes Register as founding partner

Since the late 1960s more families are said to have collected their loved ones' ashes in order to scatter them in locations of ‘personal significance’, without any means to formally record the date or place

Pure Cremation, a direct cremation provider, has partnered with other industry leaders to support the launch of an “innovative” register that records the final resting place of people who have been cremated in the UK. 

It is reported that Pure Cremation is a founding sponsor of The Ashes Register, which was created by Richard Martins of Scattering Ashes, following his realisation that the lack of formal records for millions of people could result in a “lost generation of the dead”. 

Historically, those who opted for a cremation were also kept in churchyards or cemeteries. However, since the late 1960s more families are said to have collected their loved ones’ ashes in order to scatter them in locations of “personal significance” but without any means to formally record the date or place. 

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As a result, by keeping official records, loved ones of the deceased will be kept informed of their final resting place.

According to The Ashes Register’s estimates, there are up to 6.45 million sets of ashes that have been scattered without any formal record, relying instead on those present to remember the details and pass them on to future generations. 

Further research carried out by YouGov on behalf of Pure Cremation also revealed that more than two thirds of the UK population considered their final resting plan an important part of their farewell. The same amount of people also said it was important to them that their remains be scattered in a place of personal significance. 

Catherine Powell, co-founder of Pure Cremation, said: “The Ashes Register will prove an invaluable resource for current and future generations, giving every family the chance to record their relatives’ final resting place.

“We are proud to sponsor this important project because it will allow grandchildren and great-grandchildren the opportunity to make remembrance visits to the places that mattered to their family.”

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