Cloudberry’s ‘In Memory’ cloud based donations management system has reported a record year. In the time period ending 31 March 2016, it transacted 18,392 individual donation entries, on behalf of its funeral director customers.
The donations overall raised a total of £799,714 for charities across the UK. The average donation including Gift Aid also increased in the year by 8 percent to £43.48 and more than 81 percent of debit and credit card donors added Gift Aid, boosting their donations by 25 percent.
‘In Memory’, now entering its fourth year of operation, has in total handled over 36,000 donations which with Gift Aid added has resulted in donations totalling over £1.51 million.
Director, Mark Robinson said: “We are delighted to announce these figures, driving ever more donors to our funeral director customer’s websites.
“The fact that consistently 80 percent+ of donors using cards to donate, add Gift Aid, makes this form of donation management ever more compelling. We remain totally committed to deducting nothing from any donation and confirm that our only charge of £6 per funeral to the funeral director, remains fixed for the coming year.”