Pure Cremation reduces CO2 emissions, assessment finds

Pure Cremation has revealed that the emissions of its entire service, from collection of the deceased to the return of the ashes, produces less CO2 than the cremation stage alone for more traditional funerals.

The company recently had the total carbon output of its whole business, including the Charlton Park Crematorium in Hampshire, independently assessed by Carbon Trust.

The assessment found that Pure Cremation was responsible for a total of 190 tonnes of carbon dioxide emissions, or 80kg per cremation.

This compares to emissions of 160kg for a cremation even for an efficient facility carrying out more traditional services.

Catherine Powell at Pure Cremation, said: “We take pride in offering extremely high levels of customer care to families across the nation while understanding and off-setting the environmental impact of our essential service.

“We know that an increasing number of people want to safeguard the planet and their families by reducing pollution throughout their lives, and we share that concern.”

She added: “We are proud of what we have achieved so far, but we recognise its an ever-evolving landscape as the drive towards net zero continues. That’s why we will never stop looking for changes we can make to further protect our local and global communities.”