Brook was recently appointed to the newly-created post, having been the group’s commercial and operations support manager since May 2020.
His new position gives him responsibility for on-site memorials across the group, grounds planning, and the innovation of new offerings to ensure each memorial is uniquely personal to the individual it honours.
Brook joined the group in March 2017 as site manager at Sedgemoor Crematorium in Somerset, before becoming a dual site manager in March 2020.
He said: “My mother was a carer and I think that rubbed off on me, as every role I’ve had has been based around caring for someone in one way or another; it’s just in my nature and I think it always will be.
“I’m passionate about providing the highest standards of care, whether that is at one of our crematoria or in providing a long-lasting tribute to the lives of loved ones through memorialisation.”
He added: “I am looking forward to making a positive difference to our crematoria and their memorial offerings which, in turn, will provide families with more choice to remember their loved ones in a uniquely personal way.”