The move represents a conscious shift in the pre-paid funeral plan providers business, with a renewed focus on becoming more “lifestyle” in its approach to customers.
At the end of 2020, Prosperous Life launched its sister company Prosperous Estate Planning, as part of its market diversification strategy.
Gary Bramwell, marketing director for Prosperous Life, said: “No one really likes to think about the end of their life, but it really is an important decision that can relieve financial and emotional burden on your family when the time comes.
“With our new brand we also want to help people not only with sound advice and encourage families to talk about planning for later life, but also to provide customers with inspiration so they can get the best out of their lives.”
He added: “We have some exciting plans for the rest of the year as we look to carry out campaigns across TV, radio, digital and print as well as other activity such as charity partnerships.”