The Good Funeral Guide is an independent, not-for-profit resource that champions transparency, informed choice, and high standards within the UK funeral profession. This section of Funeral Service Times brings together coverage of The Good Funeral Guide’s activities, including industry commentary, consumer advocacy, events, and initiatives that impact funeral directors, crematoria and cemetery managers, and other sector professionals. Reporting also covers collaborations, public engagement, and developments in funeral care that align with the Guide’s mission to support both the bereaved and the profession with openness, dignity, and best practice.