Trade Organisations

CMA order to tackle funeral directors’ hidden prices

In an order set to become effective on 16 September, funeral directors will be forced to show a price list both at their premises and on their website

The Competition and Markets Authority (CMA) has issued an order for funeral directors and crematorium operators to make prices clearer for customers.

In an order set to become effective on 16 September, funeral directors will be forced to show a price list both at their premises and on their website.

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Included in the standardised list will be the headline price of a funeral, the price of individual items comprising the funeral, and the price of certain additional products and services.

In addition, from 17 June funeral directors will not be banned from making payments to incentivise hospitals, care homes, or similar institutions to refer customers to their business, as well as soliciting for business through coroner and police contacts.

Failure to comply with the CMA’s “sunlight remedies”, which have been introduced following consultation with those within the sector, could result in court action.

Martin Coleman, panel inquiry chair at CMA, said: “Organising a funeral is one of the hardest things that anyone must do, and it is vital that people are treated fairly. 

“Customers need clear information so that they know what they will be charged and are able, if they wish, to compare the prices of different providers.”

He added: “As a result of CMA action, funeral providers must ensure that prices and services on offer are clear upfront, so that people can more easily make the choices that are right for them. 

“We urge funeral directors and crematorium operators to start making these changes now. We will be keeping a close eye on the sector and stand ready to take action if firms don’t follow the rules.”

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