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Reliance Mutual partners with Ecclesiastical Insurance and NAFD for pre-paid funeral plan

Reliance Mutual Insurance Society Limited (Reliance Mutual) has been selected by Ecclesiastical Insurance to provide whole of life insurance cover to underpin the National Association of Funeral Directors (NAFD) pre-paid funeral plan.


The ‘Perfect Choice Funeral Plan’ is available from funeral directors who are members of the NAFD and guarantees that the customer will not have to pay any more for the services of the funeral director whatever the effect of inflation.

The NAFD underpins this guarantee by ensuring that one of its member firms will carry out the funeral even if, for example, the customer has moved to a different part of the UK when the service is required.

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‘Perfect Choice Funeral Plan’ monies are held in whole of life insurance policies with Reliance Mutual and this makes ‘Perfect Choice’ the only pre-paid funeral plan where the whole of life insurance protects independent funeral directing firms against inflation because the sum assured increases by the Retail Prices Index (RPI) over the life of the plan.

Ecclesiastical operates the ‘Perfect Choice Funeral Plan’ on behalf of NAFD and provides advisory, administration and marketing services for NAFD and its member firms.

Mark Goodale, chief executive of Reliance Mutual said: “We are delighted to be working in partnership with Ecclesiastical and NAFD and we are looking forward to supporting their plans for future business growth by providing the financial security that helps the Perfect Choice Funeral Plan stand out as a market leading funeral plan.”


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