Funeral Plans

Liverpool to be first UK city to trial free bereavement service chose to launch in Liverpool, as its new advice centre is based in the city

Liverpool has been chosen to be the first city in the country to trial a free bereavement advice service from

With backing from Liverpool City Council and Liverpool University Hospitals NHS Foundation Trust, the city will help launch the service for people who have lost a loved one to find the best support for them. chose to launch in Liverpool, as its new advice centre is based in the city. The company also hopes to offer up to 200 jobs once the business expands across the country.


The free advice service will be easily accessed by phone and online, and they will have the option to choose the funeral directors they want to speak with based on funeral type, location, and cost. 

Alan Sheldon, head of bereavement services at Liverpool City Council, said: “It’s very common that we meet people grieving for their loved ones who feel overwhelmed by the responsibility of arranging a funeral.

“I’m so pleased to be the first city working with Funeral Experts on a solution to support people at their time of need, and hope that it proves to be something that other UK local authorities want to replicate.”

Jason Ghous, CEO of, added: “The service is far more than a price comparison site that directs the bereaved to the cheapest price. There’s so much to understand when organising a funeral. With this service we can help empower the bereaved with the knowledge they need to make informed choices; and do it with compassion and trust.

“The website has so much information, but if the bereaved want to understand more, they can call us, and one of our trained bereavement advisors will help them. We’re completely independent of the funeral industry, and by partnering with the NHS and local authorities, we can ensure our service is freely available to the bereaved at the earliest possible time.”

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