Against Breast Cancer has devised the personalised brochure following its attendance at the National Funeral Exhibition in 2013 after staff enquired an insight into the daily pressures facing funeral directors.
The pack contains help, advice and tips on everything from online Tribute Funds to collection envelopes and samples of keepsakes to hand out at the funeral. It also includes ‘Quick Response’ codes which take readers directly to the relevant websites when scanned with a smartphone.
Gifts manager Carol Robinson said: “We’re looking to build relationships with funeral directors by providing them with something useful. By personalising out brochure’s we’re keeping our costs down to a minimum and making sure that more money out of every pound raised goes to fund vital breast cancer research. “
Honorary president Julie Cowell said: “I’m delighted to be involved with such an innovative charity, their approach will benefit funeral directors everywhere, by saving them precious time and providing families of the deceased with an easy to understand, no nonsense guide that ensures that their fundraising in memory supports a cause close to the heart of their loved ones.”
The pack is available on request by calling Carol Robinson on 01235 534211