Pure Cremation launches new grief guide

Direct cremation provider Pure Cremation has published a free booklet written by a grief expert which contains valuable advice about coping with loss during the coronavirus crisis throughout the UK.

Pure Cremation is also sending copies of ‘Grieving Alone and Together’ to hospitals and hospices to help those who have lost loved ones during an incredibly challenging time.

The company said it combines practical advice and reassurance to mourning families; it acknowledges many kinds of loss, including the additional hardship of being unable to visit a terminally ill loved one.

Catherine Powell, who founded Pure Cremation with her husband Bryan five years ago, said: “Losing a loved one during a national crisis is especially difficult because of the additional anxiety and disruption everyone is experiencing.

“Grieving Alone and Together offers wisdom about managing grief, looking after your own health, helping children with loss, and confronting feelings about being separated from loved ones in their final months.”

The guide also contains practical advice about planning funerals and memorial events during the public health emergency.

The guide written by grief expert Sara Murphy, PhD. CT, was adapted for the UK under license from The Funeral Service Foundation, the charitable arm of the National Funeral Directors Association.


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