The Co-operative Funeralcare is sending out Christmas cards that feature a pop-out star to families who have lost a loved one this year.
Throughout December, southern branches of the Co-operative Funeralcare are inviting recipients to hang the stars on memory trees found across its branches.
It will also be holding events across its branches today (Wednesday 11 December) where people can gather to share stories of loved ones.
The Co-op said the trees will “give everyone the opportunity to write a personal message to someone who is no longer with them this Christmas”.
Ingrid McAllister-Derry, from Southern Co-op’s Bereavement Centre, said: “After someone close to you has died, any celebration can be particularly hard.
“The memory stars give people the opportunity to relive happy moments and make sure their loved ones are still included in this special time of year.”
She added: “For those who are finding it particularly hard, we have advice on our website and our free bereavement support is available to everyone.”
The cards are being sent to all families that have been supported by a southern Co-op branch of its Funeralcare division. They are also available free in-store.