Crematoria to donate to Dementia UK for every memorial purchased

Westerleigh Group has pledged to make a donation to Dementia UK for every memorial purchase made over a six-week period at any of its crematoria or cemeteries to mark World Alzheimer’s Month. 

Between Monday 4 September and Sunday 15 October, anyone buying a memorial will also be helping to make a difference to families facing dementia in addition to remembering their loved ones.

This follows news that the group chose Dementia UK as its corporate charity partner earlier this year, with the aim of raising a minimum of £120k to support its work. 

Matthew Brook, head of partnership and proposition at Westerleigh Group, said: “We are dedicated to serving our communities with exceptional care, a value shared by Dementia UK which is one of the reasons for choosing them as our corporate charity partner this year.

“We have such a wide range of memorialisation options available to our families, from interment and on-site options to memorial jewellery and even having ashes scattered in space.”

He added: “We support families to make memorials as uniquely personal to the individual being honoured as possible. Families do not need to have held a service in our crematorium in order to arrange a memorial through us.”

Martin Bishop, director of fundraising and engagement at Dementia UK, said: “We are so grateful to Westerleigh Group for making this donation pledge for World Alzheimer’s Month.

“Every three minutes, someone in the UK develops dementia which is a progressive and complex condition that can be devastating for the whole family. It can be exhausting and overwhelming, not only for the person with dementia, but also for the people caring for them, and their wider family and friends.”

He added: “Through the money raised, more families than ever will be able to access the life-changing support offered by our Admiral Nurses and Admiral Nurse Dementia Helpline.”