Central Co-op launches website for purchasing unattended funerals

Central Co-op has announced the launch of a “pioneering” new website that allows customers to book and purchase an unattended funeral online, which has been designed for those who are organising a funeral after someone has died. 

As one of the first funeral providers to offer the online purchase of a funeral, the new website is said to present “a simple, dignified and affordable alternative” for those who do not wish to have a traditional funeral service. 

With funeral expenses continuing to rise, affordability has become a key concern for many families. The cost of a simple attended funeral in the UK rose by 3.5% to a “record” high of £4,285, according to SunLife’s 2025 Cost of Dying report. 

In response to this growing financial pressure, Central Co-op’s new online unattended funeral booking service aims to provide a “straightforward, more cost-effective” alternative without compromising on dignity and care.

Central Co-op offers a simple wood-effect veneer coffin and private transportation to a crematorium at a time and location chosen by the funeral provider, with the option for families to visit their loved one. 

Unattended funerals, sometimes referred to as direct cremations, have grown significantly in popularity. According to the National Association of Funeral Plan Providers (NAFPP), 62.4% of all pre-paid funeral plans purchased in 2024 were for unattended funerals, reflecting a shift towards simpler and more cost-effective funeral arrangements. 

Studies from industry sources, such as Sun Life’s 2025 Cost of Dying report, suggest that up to 20% of at-need funerals were also unattended cremations. This reflects a growing trend towards simplicity and affordability, especially in light of the ongoing cost-of-living crisis, as well as allowing families to grieve in a way that feels right for them.

Lee Bevan, head of funeral at Central Co-op, said: “We recognise that every family is unique, and their needs at times of bereavement will differ. Our aim is to make it easier than ever for people to arrange an unattended funeral on their own terms, with dignity and simplicity. 

“By making this option available to purchase online, we are providing families with greater flexibility and control over funeral arrangements.”