Central Co-op begins Grounded Therapy trial for funeral staff
The partnership was developed with input from funeral colleagues and Central Co-op's Wellbeing Champions
Central Co-op has launched a three-month trial partnership with Grounded Therapy, a digital mental health platform designed by qualified psychotherapists, to enhance its support for funeral colleagues who work in emotionally demanding roles.
The trial period will allow the partnership to “evaluate the impact of Grounded’s services and ensure it meets the needs of colleagues”.
Grounded Therapy offers a range of support services, including direct access to one-to-one counselling: workshops on loss and bereavement, sleep hygiene and managing compassion fatigue; 24/7 access to self-help resources; and support for leaders.
Funeral colleagues can log in via the Grounded app or website using their Central Co-op code. Once registered, they can book therapy sessions, join workshops, or explore self-help materials at their convenience.
All interactions with Grounded are also confidential, with no identifiable data shared with Central Co-op.
The partnership was developed with input from funeral colleagues and Central Co-op’s Wellbeing Champions to ensure it directly addresses the challenges faced by those in these roles.
Earlier this year, Central Co-op launched its We’ve Got You campaign, which focuses on making wellbeing support accessible when colleagues need it most. Grounded is the latest initiative under this banner.
Naomi Smith, inclusion and wellbeing manager at Central Co-op, said: “Our funeral colleagues face unique challenges in their roles, and we are committed to ensuring they have access to the best mental health support available.
“Grounded Therapy provides a seamless and innovative approach to wellbeing, offering both flexibility and expert guidance. We’re excited to trial this partnership and continue making a difference to our colleagues’ lives.”
Bal Kaur, COO of Grounded Therapy, added: “We are thrilled to partner with Central Co-op to support their funeral service colleagues, who perform profoundly impactful work under uniquely challenging circumstances.
“Our approach integrates personalised counselling with actionable strategies, designed to enhance mental well-being across all levels of the business. This ensures that every colleague can directly and confidentially access the support they need. We are eager to see the positive changes this partnership will bring.”
