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Co-op instals 11-foot elephant statue to promote conversations about death

Although 30 million UK adults (54%) have experienced the loss of a loved one in the last five years, death remains a topic that many (27%) would rather not talk about, ahead of money trouble (25%), religion (17%) and politics (13%)

Co-op Funeralcare has placed an ‘elephant in a room’ installation in London this week, to get the nation talking about death, after preliminary research found that 32 million Brits (58%) consider it a difficult topic to talk about.

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