SunLife’s Cost of Dying Report is in – but is it accurate?

The latest report claimed that direct cremations represented 20% of all UK funerals held in 2023, but the NAFD has reasons to believe this statistic has been inflated by people’s definitions of what a direct cremation is. Meanwhile, Distinct Cremations argues the inflated statistic could be the popularity of simpler, low-cost services

The latest Cost of Dying Report by SunLife, which diligently covered the whole 2023 calendar year, showed that funeral costs only started to return to pre-pandemic levels last year. Having put together all the totals from across the British isles, SunLife found that the average cost of arranging a funeral increased by 4.7% over 2022. 

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