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NotifyNOW has announced a partnership with Capital One UK to simplify the financial administrative tasks faced by families following the death of a customer.
The partnership allows those managing an estate to notify the credit provider and other service companies, including utilities and insurers, through a single digital platform.
The service, operated by Phillips and Cohen Associates, is provided free of charge to users and aims to remove the need for families to contact individual firms separately to report a death.
The credit provider stated that the move is part of an ongoing strategy to provide digital tools for vulnerable customers.
Phillips and Cohen Associates is the sole licensee of the platform, which is owned by The Estate Registry. The technology is custom-built to integrate with the specific requirements of each participating company.
Alessa Betts, director at Capital One UK, said: “Losing someone close to you is one of the most difficult, stressful and emotional experiences anyone can face. By implementing NotifyNOW, we’re making it easier for families to manage essential financial matters at a deeply upsetting time, without unnecessary hurdles or having to repeat the same thing over and over again.
“It’s a practical step, using technology for good, which reflects our commitment to treating people with empathy, dignity and respect at every stage of their lives.”
Nick Cherry, divisional chief executive of Phillips and Cohen Associates, added: “We are immensely proud to provide NotifyNOW’s technology to assist Capital One UK’s customers. It is one of the leading credit providers in the UK and we hope that other card lenders will follow their example.
“At Phillips and Cohen Associates, we know how much grieving families appreciate this service and find an empathetic approach makes end-of-life administration easier. We know death notification issues can cause families a lot of distress when not handled well and NotifyNOW makes life a lot simpler for businesses and their customers.”
