Pure Cremation

Pure Cremation is a leading provider of direct cremation services in the UK, offering a simplified, unattended alternative to traditional funerals. Its growth has significantly influenced consumer behaviour and reshaped expectations around cost, ceremony and memorialisation. For funeral professionals, Pure Cremation’s business model represents both market disruption and a case study in service innovation. Funeral Service Times covers company news, service developments, advertising campaigns, regulatory considerations, leadership updates, and the impact of Pure Cremation’s growth on the wider funeral sector. Our reporting helps professionals understand the operational and commercial implications of direct cremation as part of a shifting end-of-life landscape.