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Funeralbooker closes £750k investment

Funeralbooker has announced that it has closed a £750k seed round. The step forward will help the business accelerate its ambitious strategy for long term growth and to support the independent funeral market.

The round was led by White Cloud Capital (“WCC”) with additional support from existing investors including Laurent Laffy (Director, Secret Escapes).

Funeralbooker will use the funds to:

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  • Further invest in the technology, marketing and operations that allow the independent funeral director community (partners) to connect with more customers using Funeralbooker’s platform
  • Continue to build Funeralbooker’s customer experience both on and offline for greater transparency and ease of use at a stressful time
  • Open up partners’ online capabilities and support them by providing a digital platform to compete with the largefuneral chains

Ian Strang, CEO of Funeralbooker, commented: “Funeralbooker was born out of the belief that customers want a more transparent, thoughtful and straightforward process to arranging a funeral. It’s a stressful time and through technology, we can connect thousands of independent funeral directors – who are the heart of a great funeral experience – with customers in need of help. This purpose remains even more relevant today where customers expect a digital approach and something more than the ubiquity of the mass market funeral package.”

“Finding an investor that shared our vision and could provide strategic support, as well as new funds to support our growth plan, was key. WCC has a longstanding reputation as a focused investor in businesses and an international reach that will help us accelerate the potential we see both at home and overseas.”

Isabel Fox, head of venture capital at WCC, added: “Funeralbooker has built up a very differentiated business that fits well with our portfolio. We see significant growth potential for this unique business, both in and outside the UK, making it an obvious partner for us as we continue to grow our portfolio of health and wellness brands internationally.”

About Funeralbooker

Funeralbooker allows customers to quickly and easily understand who the best funeral director is for them. It uses clear, transparent pricing entered by the funeral directors themselves and reviews from actual customers who have used the platform.

About White Cloud Capital

White Cloud Capital is a private family investment company that invests strategic growth and venture capital in fast growing companies in primarily the health and education space in Europe and Asia Pacific.

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