LifeArt UK appoints Simon Rothwell as new director

LifeArt UK has appointed former CEO, Simon Rothwell, as its new environmental and corporate affairs director.

Rothwell’s new role is aimed at deepening LifeArt’s policy work with government and academic institutions and builds on research commissioned by the business in the UK and Australia into the effects of burning different types of coffin materials.

Rothwell will also continue his relationship-building programme with funeral directors, as the business seeks to usher in a new generation of cleaner coffins and caskets across the UK in an attempt to tackle the climate emergency. 

The news follows the recent appointment of Kevin Crute former head of Funerals at Central England Co-op, as LifeArt UK chief executive.

LifeArt international executive chairman, Mike Grehan, said: “With Kevin Crute in place as chief executive and Simon leading on the environment and corporate affairs work, we have a winning team at LifeArt in the UK. 

“Simon’s achievements with funeral directors and crematoria have been truly remarkable. I’ve no doubt that his drive and tenacity will ensure LifeArt leads the transformation of the coffin market in the UK in 2020 and beyond.”