Gen-Z Britons prefer traditional burial, The Farewell Guide finds

Some 41% of 16 to 24-year-olds in the UK now favour a traditional burial to a cremation, according to a study conducted by The Farewell Guide, which signals a potential reversal of a decade-long trend. 

According to the funeral comparison and planning service, this finding appears to be “partially” driven by a strong commitment to environmental sustainability, as cremations cause far more carbon emissions than burials. 

Respondents put an emphasis on their endorsement of ‘eco-funerals’, which are on the rise. Just 35% of 16 to 24-year-olds would opt for a cremation. 

Natural or woodland burial grounds generally only accept caskets that can break down easily into the natural environment, with bodies not embalmed. There are currently 300 natural burial sites across the UK, making it an increasingly accessible choice. 

Everyone older than 25 showed a preference for cremation: those aged over 55 are most in favour of cremations – 59% compared to 18%.  

With the UK cremation rate reaching an all-time high of 79.83%, experts at The Farewell Guide believe that this may actually be near a peak.  

Rebecca Peach, CEO of The Farewell Guide, said: “We’re witnessing a shift in how younger people approach end-of-life planning. Obviously most of them are many decades away from this planning going into effect – but it does seem that the long rise of cremations may be nearing some kind of peak, especially as these younger people will start to seriously influence the decisions of their older relatives. 

“This reflects a deeper understanding of environmental impact among Gen Z. They’re seeking ways to honour themselves or loved ones while also being conscious of the planet.”