Funeral directors in the UK are not transparently disclosing the price of their services, according to new research from Which?
Which?’s survey found over a quarter (29%) of the 112 funeral directors did not include prices on their website.
Some 40 funeral directors presented package costs with a description of what is included but provided no further cost breakdown, with only 18 directors showing itemised price lists.
In reaction to this, a spokesperson for the NAFD said: “We are reviewing the CMA’s draft Order in respect of online pricing to make sure we align our online member directory capabilities to the Order.
“We are likely to introduce enforcement on those provisions of our new Code in September, at the same time as the CMA’s requirements become law.”