Tamworth Co-operative Society’s funeral division has added three British made Jaguars to its fleet. The high-performance cars represent a £400,000 investment.
Luxury models similar to the newly acquired XJs have been used for the funerals of the Queen Mother, Princess Diana and Princess Margaret, as well as Baroness Thatcher.
Glen Speak, deputy manager of the Society’s funeral division, said the acquisition was aimed at delivering the best possible service to the families in its care.
“Our mantra is that Tamworth deserves the best and that’s one of the reasons we have chosen these cars. They are said to be the world’s finest and most beautiful vehicles of their type and we certainly agree.
“Investing in such a high quality fleet also makes sense economically as we see this as a long-term investment which will enable us to maintain fair and reasonable prices,” he said.
The two limousines and a hearse replace older Jaguars which will now be sold to make space for the new arrivals. They will be used for funerals at all of the Tamworth Co-op’s branches covering a wide area of the Midlands, including Tamworth, Coseley, Great Wyrley, Heath Hayes, Pelsall, Uttoxeter and Woodville.
Making sure they are kept immaculate will be the responsibility of a team of dedicated staff, headed by garage supervisor Carl Salat, who also look after two other funeral fleets.
Mr Speak added: “They are his babies – he’s absolutely meticulous about looking after them.
“Cleaning them is a bit like painting the Forth Bridge – when you’ve finished at one end, then you have to start again at the other end. They constantly have to clean the funeral cars and wax and polish them to ensure they are in tip-top condition for each service.”