The Quaker Social Action charity, which works to combat poverty, has launched the pledge as part of its Fair Funerals campaign.
Amanda Woodward, head of Tamworth Co-operative Funeral Services, said: “We recognise many people struggle with the substantial cost of a funeral. That’s why we have signed up all eight of our funeral homes to the pledge.
“We are proud to be one of the first funeral firms in the UK to take this action. It is wholly compatible with our ethos of providing the very best levels of service at competitive prices. We help people find the best option for their budget.”
She stressed that the Society operates a clear pricing policy in keeping with the spirit of the new agreement. The Tamworth Co-op also offers an affordable simple funeral option. This inevitably has certain limitations, but still provides a dignified send-off which can be personalised to reflect the unique character and lifestyle of a loved one.
The Society’s funeral prices are already well below the national average.