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Variety Funerals has announced that it has achieved authorisation and regulation by the Financial Conduct Authority (FCA), making it the first fully female-owned funeral plan company in the UK to reach this milestone.
The business, which will be officially launched in April, is being led by founder Sally Howarth with the aim to offer “compassionate and affordable” funeral planning options. She brings years of experience and a deep understanding of the online space to this new venture.
As an online business, Variety Funerals will offer a range of cremation packages, specifically designed for budget-conscious individuals and families. Focusing exclusively on simple cremations for both immediate and pre-paid requirements, Variety Funerals will provide a transparent pricing structure, ensuring customers have a clear understanding of all costs involved.
According to the founder, the company will prioritise “exceptional” customer service and offer dedicated support and guidance throughout the planning process, from initial enquiry to the final arrangements.
Howarth said: “This is a momentous occasion, not just for Variety Funerals, but for the entire funeral planning sector. Achieving FCA authorisation is a testament to our dedication to the highest standards of regulatory compliance and consumer protection.
“We believe in empowering individuals to plan their final farewell with dignity and peace of mind, and we’re incredibly excited to launch our services in April 2025.”
The FCA’s authorisation process ensures that funeral plan providers meet stringent financial stability requirements and adhere to strict conduct of business rules, providing customers with confidence and security in their funeral plan investments.
