Simply Cremations has revealed it is sponsored the launch of the 2020 Dying Matters awareness campaign.
This year’s theme, ‘Dying To Be Heard’ focuses on the importance of talking about death, but listening to others wishing to make plans for their end of life.
At the launch event, in Birmingham last month, Simon Cox from Simplicity introduced Tom Johnson, managing director of Trajectory to reveal the findings of new research into low cost funerals, demonstrating consumers’ views and awareness of alternatives to a traditional funeral.
The research, to be published later in 2020, highlights the importance of people communicating to others what they would like from their funeral.
Simplicity will also be sponsoring an event during Dying Matters awareness itself, where they will share further research highlighting how funerals affect people’s experience of grief.
Simon Cox, head of insight and external affairs, Simplicity Cremations said: “Dying Matters week is one of the big moments during the year when people in the UK reflect on death and bereavement so it was a pleasure to sponsor the launch of this year’s campaign.
“As funeral directors we know the importance of listening to what people want at the end of their life, so we are pleased that this year’s theme focuses on listening to others as well as talking about death.”