Avalon Funeral Plans launches bespoke partnership programme

Avalon Funeral Plans has announced the introduction of a bespoke partnership programme for a variety of corporate partners, from financial advisors and life planning experts to estate planners and employee benefit schemes.

The programme, which enables partners to provide Avalon’s funeral plans for their customers or staff, aims to enhance the life-planning suite of products available in the personal finance and wealth management sector.

Avalon has over 25 years’ experience providing funeral plans for more than 70,000 customers. The company works with a network of 1,800 local, independent funeral directors across the UK, and has officially launched the new programme this month.

Speaking about the programme, Avalon’s CEO, Susan Stevenson, said: “This is an exciting time of growth and diversification for the business. As a result, there’s a huge opportunity to expand on new routes to our customers and to forge new partnerships with a variety of different corporate partners, supporting them in broadening their suite of products and securing future business.

“We are delivering a product that really helps families and this is something that should be available to people through other avenues, whether that be through a financial advisor or a staff benefit scheme, for example.

She added: “Like our partners, we want to provide our customers with the best possible advice, helping them to understand the benefits of planning for the future now.”