Rust has been in the industry for over 20 years, and will oversee the directors technology changes.
Rust said: “I am delighted to join what I know is an excellent company, which does things the right way and for the right reasons. I am getting to know the people of Wareham and Upton and understand that there is still a high demand for traditional funerals.
“I joined the industry 21 years ago after I lost my daughter at seven months. At the time I was a lorry driver and shortly afterwards I was made redundant so I joined the funeral director who dealt with my daughter’s funeral and he trained me.”
Jonathan Stretch, group director, added: “Jon was the perfect choice for this role.He understands the requirements of this old and traditional business while embracing everything else we have to offer, such as our award-winning funeral plan.
“That Jon and his wife have set up a charity to help families who have lost a child shows that his heart is very much in understanding and helping the bereaved.”