Figures from Ecclesiastical Planning Services report almost half of people did not know if their loved one wanted a burial or cremation while organising a funeral in 2020.
As part of Dying Matters Week, which lasts the week starting 10 May, the funeral directors are hoping to break the “taboo” of death in local communities.
Catherine Broome, the prepaid funeral plans manager at A.W. Lynmn, said: “Talking about death can be uncomfortable, but when people aren’t having these open conversations, it leaves families in a difficult position having to arrange a funeral at a time of deep distress, instead of having pre-arranged plans in place.
“And it isn’t just about the burden of cost – how many of us ever sit down with our close family and friends and discuss what we’d like to happen in the event of our death? Even simple preferences such as burial or cremation are left unknown as the conversation is avoided.”
She added: “I’ve watched funerals change throughout the years, with more and more people wanting to focus on celebrating life, and in return making the service a reflection of that by introducing colour and adding little details that represent an individual’s life.
“I like to think that as this attitude towards funeral services becomes established, the conversation may become easier to address”