Four in five adults keep funeral wishes secret, research finds

Four in five (80%) of Britons have admitted to having not discussed end-of-life plans with family, despite 54% fearing the impact of funeral poverty, according to the latest research from Golden Charter. 

The findings, which were released to coincide with Golden Charter’s National Funeral Planning Awareness Week (23 February – 2 March), found that 75% of respondents find a meaningful send-off important. 

According to the funeral plan provider, the study suggests a significant gap between public perception and action. While 80% believe it would be a shame to go without a service, 44% have no plans in place. 

In addition, economic factors are increasing anxiety around end-of-life arrangements. The data shows 54% of respondents are concerned their families will be unable to afford a funeral.

It comes as rising costs have prompted 35% of those aged over 50 to reconsider their plans. Many now find simpler or smaller ceremonies more appealing due to financial pressures.

Difficulties in discussing mortality also remain a barrier, as one in three people said they find it hard to talk about death, while 11% described such conversations as morbid.

Current trends show an increased interest in alternative options. Google searches for direct cremation have risen by 171% compared with the previous year.

Only 19% of people aged over 50 have a funeral plan in place. This figure increases to 25% for those aged 65 and over.

Celebrities have recently commented on the importance of preparation. Ed Sheeran told the Graham Norton Show he has a plan for when he passes away.

Sir Rod Stewart likewise told a BBC programme in December that he wants to be buried near his late dog.

Chris Wilson, chief executive of Golden Charter, said: “Funerals are naturally an emotional time, and there can often be an additional pressure for next of kin to arrange a funeral that feels appropriate for their loved one.

“Even a simple chat about what you would like can help to alleviate that worry about getting it right and let them focus on grieving instead. Planning ahead and talking about death and your final wishes won’t make it happen any sooner, but it will make it much easier for those we leave behind.”