“Our website then guides them through a simple process that allows them to indicate whether they want cremation or burial, what type of coffin and other furnishings they want and where they’d like the funeral to take place. We show them the funeral directors in their area who have joined our platform. Crucially, customers see a ‘full’ price including not only the funeral director’s fees and products, but also the relevant disbursements. This is totally new for the industry and means customers can really quickly understand who offers what, and at what price, in their area.
“We know a funeral is about far more than just price though, so we encourage all our funeral directors to build a really rich and beautiful profile. We want customers to be able to understand all about what makes your firm special, be it the heritage, the team or the service.
“We’d really encourage all funeral directors to visit the customer site at www.funeralbooker.com and try it out!”
Helping you serve more customers
“Funeralbooker is aimed at independent funeral director businesses who want to increase their web presence and reach a greater number of at-need customers. Funeralbooker is all about helping customers find good funeral directors so it appeals equally well to boutique funeral directors in small villages, as to fast growing, city based family firms. Funeral directors benefit from our digital marketing expertise, as well as an innovative booking system that means you can take on customers directly, 24/7.
“For funeral directors it’s really simple to take the online bookings. Families’ requests are sent straight to their chosen funeral director,and this can take place around the clock. The customer will have seen your price already, and has chosen you, so there is no need for any further quoting. There’s no sign up cost, monthly fees or tie-in period for funeral directors so we really do view this an essentially risk-free way to reach more customers.
When a customer books through funeralbooker then we charge a 10 percent commission on funeral director fees and products (e.g. excluding disbursements). This allows us to invest in developing the platform, purchase online advertising, and pay our bills!”
Here’s how easy it is to get started
1Visitwww.director.funeralbooker.comand register your business
2Fill in some information about your business and upload some photos
3Fill in your prices and services
4That’s it! Just wait for us to start bringing you customers!
There are no sign up costs, monthly fees or tie-in periods – what’s to stop you giving it a try? We want to make it as easy as possible for funeral directors to get up and running on funeralbooker, so if you have any questions or would like any help just call us on 020 8629 1600 or email us onteam@funeralbooker.comand one of the team will help you out.
Sara Cork is the editor of Funeral Service Times. She has nearly eight years' experience in consumer and B2B titles. Feel free to drop her a line with any stories or feature ideas.
